Cal Guest Carpentry

Logo and Branding

About The Project: When Callan approached me to create his branding he wasn’t too sure what he wanted the end design to look like. He knew he wanted modern, fun and relaxed branding to suit his personality. He also wanted a minimalist approach with a simple solution to connecting with his audience and ensuring they easily understood the service he was offering. Through the colour palette chosen I was able to reflect the relaxed, Newcastle vibe. I included small symbols of a hammer and the typography of the ‘A’ as a subtle nod to carpentry.

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